Naming an Entity and operating under a DBA?

I need to name my entity, an LLC and I was wondering if people often choose obscure names and then operate under DBA's? Advantages?

Naming an Entity and operating under a DBA?
Why did you form an LLC? What kind of business is it? Is there a ton of liability? If not, you just waste your money by forming and paying for an LLC. It seems cool, but it's just a waste of money. Buy some bling instead.





A DBA is generally understood to refer to a sole proprietorship - not any sort of LLC. You sound a little confused. Why would you want to hide the name of the LLC? Would that be misleading to a customer and possibly contribute to you losing the liability protection if the customer was able to "pierce the corporate veil?"





I think it could.












Reply:the idea in biz is to make a profit. ONE gains the most profit


by making the most number of customers happy. Customers


visit a biz based on a combination of presumption of need and


presumption of benefits to be derived. THEY have to feel


comfortable visiting the business.





Jack's burgers will generate less immediate interest than


What a burger.





or





Sandy's computers --if generic--will cause fewer calls


then Dell's computers.





Thus, to some people, its ALL IN THE NAME


then, customer service better be excellent

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